Liberating Consumption, Urban Communities, and Women's Activism during Late Stalinism

Abstract

In the first post-war decade, Stalinist authorities resumed pre-war practices of voluntary gatherings of store patrons in large cities. Such meetings, called “consumer conferences,” constituted embryonic manifestations of proletarian governance that municipal officials considered ideologically safe to employ in a period when Kremlin elites increased their crackdown measures against the wartime liberalization initiatives. Drawing on people's insider knowledge of local communities, city authorities aimed to gather economic information about consumer needs to improve the retail system. Yet, urban working-class women, the most committed conference participants, saw stores more than as simply places of consumption: the store contributed to the local community's safety, hygiene, health, emotional comfort, and mutual trust. Consumer conferences therefore turned into a forum for women's activism as female urbanites used customer gatherings to carve out part of a state-curated public space in which they exercised a measure of control over their neighborhoods’ well-being.