WIN WIN's Struggles with the Institutional Transfer of the EMILY's List Model to Japan: The Role of Accountability and Policy

Abstract

AbstractThis article addresses the complexities of institutional transfer by exploring the case of EMILY's List and WIN WIN, two women's organizations in the US and Japan respectively that seek to increase the number of women in office by providing funds early in candidates’ campaigns. Specifically, it asks why WIN WIN has struggled to successfully implement the EMILY's List model in Japan. This article argues that differing institutional environments and cultures have less explanatory power than decisions made at the organization level. In particular, while differences in the political funding regimes and so-called ‘cultures of giving’ exist, they do not necessarily preclude the success of an EMILY's List-type organization in Japan. Instead, WIN WIN made significant strategic organizational decisions that have impeded its ability to have a significant impact on female candidacy at the national level. Specifically, WIN WIN's lack of accountability to its members combined with its broader commitment to gender consciousness have limited its success.