Propensity of Entrepreneurial Activity of Ifugao Entrepreneurs

Abstract

The continuation of COVID-19 control raises the risk of poor performance and company instability. The survival of firms in a geographical area is dependent on the existing business environment. Thus, this study explored the entrepreneurial environmental factors influencing the likelihood of Ifugao people in the Philippines to engage in entrepreneurial activity. Additionally, changes in entrepreneur income before, during, and after the epidemic were determined. The study's respondents were 133 Ifugao entrepreneurs in Lagawe, Ifugao, Philippines who were in business before the COVID-19 epidemic and were allowed to continue doing so until the data was collected. The criterion-snowball sampling technique was used to obtain data from a modified questionnaire. Using Confirmatory factor analysis, Partial Least Squares-Structural Equation Modelling (PLS-SEM), and Repeated Measures Analysis of Variance, findings revealed a six-factor result that corresponds to the latent variables presented for this study. Proper education and training boosted the proclivity for entrepreneurial activity among Ifugao people during the COVID-19 pandemic, and entrepreneurs' monthly income changed dramatically before the Pandemic's commencement, year one, and year two.