Factors Influencing the Participation in Customers’ Loyalty Programmes: The Case of Croatia
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Published:2018
Issue:2
Volume:6
Page:185-199
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ISSN:2353-883X
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Container-title:Entrepreneurial Business and Economics Review
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language:
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Short-container-title:EBER
Author:
Kovač Ivan,Naletina Dora,Brezović Dunja
Publisher
Uniwersytet Ekonomiczny w Krakowie - Krakow University of Economics
Subject
Strategy and Management,Economics, Econometrics and Finance (miscellaneous),Business and International Management