Management of logistic activities as a mechanism for providing sustainable development of enterprises in the digital economy

Abstract

In today’s conditions of dynamic development, the digital economy actualizes the problems of management of logistic activities of enterprises, among which there are the problems of the effective use of material resources, improvement of management of warehouse economy, production and commodity stocks, transport streams and marketing activity and improvement of quality of logistic service. Comparative analysis of dynamics of the indicators of logistic activity of business entities in Ukraine and the EU countries is performed. Features are investigated and modern trends in the development of logistic activities of Ukrainian enterprises are determined. It is established that there are many risks on organization of logistic activities of enterprises that are conditionally classified into 2 groups: exogenous (political, institutional, market, financial, environmental) and endogenous (associated with the processes of logistics, inventory formation, economic, transport, marketing, informational). International experience of strategic management of logistic activities of enterprises is analyzed and summarized. Strategic lines of improvement of management of logistic activities of enterprises are defined, taking into account best international practices, which include logistics management, inventory management, process management, customer service, managing sales activity, pricing improvement, formation of transport-logistic system, information support of the process of the logistic activities through the use of modern digital technologies and logistic concepts. Implementation of the above-mentioned measures will help to increase the level of competitiveness and sustainable development of business entities as a result of reducing the cost of organizing the logistic activities of enterprises. Minimizing the risks and losses from the acquisition of low-quality material resources, downtime of transport, late delivery of products to consumers and payment for shipped products.