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Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?

  • Published:2012-06-19 Issue:6 Volume:9 Page:e1001241
  • ISSN:1549-1676
  • Container-title:PLoS Medicine
  • language:en
  • Short-container-title:PLoS Med

Author:

Dorfman Lori,Cheyne Andrew,Friedman Lissy C.,Wadud Asiya,Gottlieb Mark

Publisher

Public Library of Science (PLoS)

Subject

General Medicine

Reference119 articles.

1. (8 February 2010) Super Bowl Is Most-Watched TV Event Ever. The Rash Report.;J Rash

2. (19 December 2009) Why Pepsi Pulled Out Of The Super Bowl. Business Insider.;N Zmuda

3. (8 February 2010) Pass or Fail, Pepsi's Refresh Will be Case for Marketing Textbooks. Advertising Age.;N Zmuda

4. (7 September 2010) Pepsi Expands Refresh Project. Advertising Age.;N Zmuda

5. Obesity concerns in the food and beverage industry. London: EIRIS.,2006

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