Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping-Reference-Cited by-同舟云学术

Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping

Published:2020-11-04 Issue:11 Volume:15 Page:e0240177
ISSN:1932-6203
Container-title:PLOS ONE
language:en
Short-container-title:PLoS ONE

Author:

Brown Allison L.^ORCID,Bakke Alyssa J.^ORCID,Hopfer Helene^ORCID

Funder

National Institute of Food and Agriculture

Publisher

Public Library of Science (PLoS)

Subject

Multidisciplinary

Reference145 articles.

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2. “Artisan” as Brand: Adding Value in a Craft Chocolate Community.;K. Leissle;Food, Cult Soc.,2017

3. Woolley J, Pozner J, Desoucey MA. Raising the Bar: How Socially Oriented Entrepreneurs Cultivated the U.S. Bean-To-Bar Chocolate Market. [Preprint] 2020. Available from the authors.

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