Psychological profiles of South African smallholder farmers

Abstract

The present study examined smallholder farmer profiles based on key psychological variables associated with farm business performance in the South African context. A sample of 471 beef farmers (mean age = 54.15 years; SD = 14.46; men = 76%) and 426 poultry farmers (mean age = 47.28 years; SD = 13.53; women = 54.5%) provided data on a range of measures assessing attitudes, subjective norms, perceived behavioral control, personality characteristics, present and future time orientation, expected benefits of, and efficacy to perform the farm business tasks, and farm-related concerns. Latent profile analysis identified three distinct profile segments of smallholder beef and poultry farmers, respectively: Fatalists, Traditionalists, and Entrepreneurs. Our results suggested unique combinations of psychological characteristics in a sample of South African smallholder beef and poultry farmers and show a novel way of understanding enablers of, and barriers to, engaging in the farm business.