Intra-group differences in skin tone influence evaluative and perceptual face processing

Abstract

In an exploration of colorist biases across native Melanesian participants, we employed a multi-method approach across three studies to examine evaluative and perceptual processing of ‘lighter’ and ‘darker’ non-Melanesian facial targets controlled for attractiveness, sex, and ethnicity. In Study 1, 305 participants evaluated facial attractiveness using surveys. In Study 2, 153 participants alternately mapped lighter and darker faces with positive and neutral attributes across brief Implicit Association Tests. In Study 3, 61 participants underwent a manual sorting task followed by a ’breaking’ continuous flash suppression (b-CFS) paradigm to probe ’non-conscious’ perceptual biases. Across evaluative measures, male and female respondents consistently preferred lighter-skinned, highly attractive male faces. During b-CFS, lighter and attractive opposite-sex faces entered awareness (‘broke suppression’) faster than their darker counterparts. We speculate that skin tone may operate as a perceptually salient cue in the presence of facial configurations signaling high reproductive potential.