Simulating emergence of novelties using agent-based models

Abstract

Understanding the growth and evolution of social networks is an important area of study, as these networks form the foundation for many popular online services such as social networking sites (SNS) and online games. However, previous models developed to explain the growth mechanisms of these networks have struggled to accurately reproduce certain behaviors that are frequently observed in real data, such as waves of novelty, in which new individuals or topics receive more attention than existing ones for a short period of time. In this study, we introduce a new model that incorporates context information into existing agent-based models in order to more accurately capture the structure and growth dynamics of these networks. Context information is introduced through labels based on the timing of appearance and relationships with antecedent agents. New agents are first added to the network when they are called by existing agents, and at this time they are also given a label. Agents added to the network at the same time by the same agent will have the same label. These labels are used to classify agents and give them different selection probabilities. This newly introduced selection probability creates a mechanism in which new agents receive attention beyond preferential attachment. By comparing the results of our model with real data on ten metrics, we demonstrate that it is able to produce behavior that more closely resembles real data. This improved understanding of the dynamics of social networks has important implications for designing effective interventions, including strategies for user acquisition and retention.