An fNIRS-based investigation of visual merchandising displays for fashion stores-Reference-Cited by-同舟云学术

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An fNIRS-based investigation of visual merchandising displays for fashion stores

Published:2018-12-11 Issue:12 Volume:13 Page:e0208843
ISSN:1932-6203
Container-title:PLOS ONE
language:en
Short-container-title:PLoS ONE

Author:

Liu Xiaolong,Kim Chang-Seok,Hong Keum-Shik^ORCID

Funder

The National Research Foundation of Korea under the auspices of the Ministry of Science and ICT, Republic of Korea

China Scholarship Council

Publisher

Public Library of Science (PLoS)

Subject

Multidisciplinary

Reference54 articles.

1. Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions;E Baek;J Bus Res,2018

2. The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations;Z Estes;J Bus Res,2018

3. How does visual merchandising affect consumer affective response? An intimate apparel experience;D Law;Eur J Market,2012

4. Do eco‐friendly VMD and store reputation increase satisfaction of retail customers?;JK Shin;Psychol Mark,2015

5. Positive and negative affective processing exhibit dissociable functional hubs during the viewing of affective pictures;W Zhang;Hum Brain Mapp,2015

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