Eyes Wide Shopped: Shopping Situations Trigger Arousal in Impulsive Buyers
Author:
Publisher
Public Library of Science (PLoS)
Subject
Multidisciplinary
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3. Is more really better for in-store experience? A psychophysiological experiment on sensory modalities;Journal of Consumer Marketing;2022-02-08
4. Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review;Frontiers in Psychology;2021-07-01
5. If-then plans help regulate automatic peer influence on impulse buying;European Journal of Marketing;2020-07-01
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