Creating Advantages with Franchising in Healthcare: An Explorative Mixed Methods Study on the Role of the Relationship between the Franchisor and Units

Author:

Nijmeijer Karlijn Jojanneke,Fabbricotti Isabelle Natalina,Huijsman Robbert

Publisher

Public Library of Science (PLoS)

Subject

Multidisciplinary

Reference30 articles.

1. Is Franchising in Healthcare Valuable? A Systematic Review;KJ Nijmeijer;Health Policy Plan,2014

2. Making Franchising Work: A Framework Based on a Systematic Review;KJ Nijmeijer;Int J Manag Rev,2014

3. The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees;MV Bordonaba-Juste;J Market Channel,2008

4. How franchiser and franchisee relationships affect franchisees’ satisfaction? The importance of fairness, communication and trust as ethical bases of relationship marketing;N Dubost;Int J Enterpren Small Bus,2008

5. NAFTA and franchising: a comparison of franchisor perceptions of characteristics associated with franchisee success and failure in Canada, Mexico, and the United States;CM Falbe;J Bus Venturing,1998

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