Towards a Three-Component Model of Fan Loyalty: A Case Study of Chinese Youth

Author:

Zhang Xiao-xiao,Liu Li,Zhao Xian,Zheng Jian,Yang Meng,Zhang Ji-qi

Publisher

Public Library of Science (PLoS)

Subject

Multidisciplinary

Reference72 articles.

1. Pop culture and ESL students: Intertextuality, identity, and participation in classroom discussions;Duff;Journal of Adolescent & Adult Literacy,2002

2. A model of fan identification: Antecedents and sponsorship outcomes;K Gwinner;Journal of Services Marketing,2003

3. Showbiz B (2009) One million fans expected at Michael Jackson memorial. Available at: http://www.azcentral.com/ent/celeb/articles/2009/07/03/20090703michael-jacksons-starstudded-memorial.html. Accessed 9 May 2012.

4. KBS (2009). TVXQ in Guinness World Record. Available at: http://world.kbs.co.kr/english/program/program_musicnews_detail.htm?No=9374. Accessed 28 February 2012.

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