Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement

Author:

Shestyuk Avgusta Y.ORCID,Kasinathan Karthik,Karapoondinott Viswajith,Knight Robert T.,Gurumoorthy Ram

Funder

Nielsen Company

Publisher

Public Library of Science (PLoS)

Subject

Multidisciplinary

Reference118 articles.

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2. Television use in the 21st century: An exploration of television and social television use in a multiplatform environment;J Cha;First Monday,2016

3. An investigation into alternative television viewership habits of college students;KJ Damratoski;J App Bus Res,2011

4. Hobbs MJ. Gauging success: The evolution of audience measurement. IBC360. 21 November 2017. Available from: http://www.ibc.org/consumption/gauging-success-the-evolution-of-audience-measurement/2550.article/ Cited 11 December 2018.

5. More than a backchannel: Twitter and television;S Harrington;Participations,2013

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