1. Managing brand performance: Aligning positioning, execution and experience;Sr Srivastava,2010
2. An exploration of the brand identity–brand image linkage: A communications perspective;Shiva Nandan
3. Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures;Rafal Ohme
4. Changes in brain activity during the observation of TV commercials by using EEG, GSR and HR measurements;Giovanni Vecchiato