Can different information channels promote farmers’ adoption of Agricultural Green Production Technologies? Empirical insights from Sichuan Province

Abstract

Information accessibility is a pivotal factor influencing farmers’ adoption of Agricultural Green Production Technologies (AGPT). However, the widespread issue of information poverty presents a significant obstacle to this adoption process, thereby hindering the progression towards sustainable agricultural development. To address this information deficit, farmers have begun to utilize the Internet and participate in government-led onsite assembly training programs to acquire the necessary knowledge. Yet there is still a lack of research evidence on the effectiveness and comparative advantages of internet and offline training. This study explores the impact of various information access channels on farmers’ adoption of green production technologies in agriculture, focusing on a sample of 731 family farms located in Sichuan Province. The issue of endogeneity was addressed using the Conditional Mixed Process Estimation Method. The sample underwent a t-test and heterogeneity analysis. The findings revealed that both internet-based information access and participation in training significantly bolstered farmers’ adoption of AGPT, with the former proving to be more effective. Notably, heterogeneity was observed among farmers, differentiated by age and the number of village cadres within their family units.