Impact of changes in chatbot’s facial expressions on user attention and reaction time-Reference-Cited by-同舟云学术

Impact of changes in chatbot’s facial expressions on user attention and reaction time

Published:2023-07-27 Issue:7 Volume:18 Page:e0288122
ISSN:1932-6203
Container-title:PLOS ONE
language:en
Short-container-title:PLoS ONE

Author:

Bortko Kamil^ORCID,Fornalczyk Kacper,Jankowski Jarosław,Sulikowski Piotr^ORCID,Dziedziak Karina

Abstract

Communication within online platforms supported by chatbots requires algorithms, language processing methods, and an effective visual representation. These are crucial elements for increasing user engagement and making communication more akin to natural conversation. Chatbots compete with other graphic elements within websites or applications, and thus attracting a user’s attention is a challenge even before the actual conversation begins. A chatbot may remain unnoticed even with sophisticated techniques at play. Drawing attention to the chatbot area localized within the periphery area can be carried out with the use of various visual characteristics. The presented study analyzed the impact of changes in a chatbot’s emotional expressions on user reaction. The aim of this study was to observe, based on user reaction times, whether changes in a chatbot’s emotional expressions make it more noticeable. The results showed that users are more sensitive to positive emotions within chatbots, as positive facial expressions were noticed more quickly than negative ones.

Funder

Narodowe Centrum Nauki

Narodowe Centrum Badań i Rozwoju

Publisher

Public Library of Science (PLoS)

Subject

Multidisciplinary

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