Strategy to attract customers and increase conversions in internet trading through UX/UI design development

Abstract

The article is devoted to the characteristics of the current state and prospective strategy for the development of clients. The basics of UX / UI design are clarified, a comparative analysis of UX / UI design with web design is carried out. It turns out that UX / UI design is the next step after the development of web design. UX/UI is based on a customer–oriented implementation system, which is the basis of the application and includes the structure of the software product. UX/UI design is focused on collecting data about the client’s preferences, their main transitions, specific actions on the pages, adapting to them and meeting the needs of full coverage. It is emphasized that UX / UI design is not more focused on attracting customers, but on retention and increasing the likelihood of repeated attraction to the load. Research findings include that UX/UI design is not essential to customer acquisition; However, UX / UI design has a significant impact on increasing the conversion rate in e–commerce by combining the product distribution version of the e–shop, consistent with the external handling of the appearance, the clear structure of the structure, and the consequence of increasing the concentration of the audiovisual and graphic effect.