SWOT Analysis for Electric Vehicles (EVs) in Thailand

Abstract

Nowadays, transport activities are one of the major contributors to greenhouse gas (GHG) emission. It also causesair pollutants in major cities around the world as particulatematter (PM), carbon monoxide (CO) and carbon dioxide (CO2). Thai governmenthasimplemented numerouspolicies in reducing GHG emissionof which Electric Vehicles are an interesting option. Electric vehicles (EVs) are interesting as a resultof new technologythey deploy, which can reduce GHG emission and friendly to the environment. This study, thereforeaims to investigate EVs factors and their important by using SWOT analysis. Weanalyzedthe strength, weaknesses, opportunities and threats related toEVs adoption in Thailand.We also established strategies for EVs adoption, via competition and attractive investment to entice local and international investors, gather and shareinformation oncountries that adopted EVs, encourage communities in discussion about EVs technology, smart grid designation, deploying well trained technicians, as well as EVs supporting policies and promotion.The result showed that policies on EVs in Thailand are concentrated on providing support toonly manufacturers, entrepreneurs and importing car companies. While,the consumers support’policiesare given lesserimportance. These findings are important for the relevant authorities in Thailand in developing appropriate EVs policy for sustainable transportation.