The Potential of Public Parks for Business Activity in An Urban Community

Abstract

Apart from offering a positive impact on general well-being, public parks play critical roles in community and social. The previous study has always focused on the parks' effect on propertyvalues, which is quantifiable, but little is known about the profit-able value of public parks onthe urban community, particularly in the context of business activity. This research aimisto discover the potential of public parks for a business activity forthe community in Kuala Lumpur as a case study.Therefore, the research objectives are: i) To identify the attributes factors of business activity in public park, ii) To determine the types of business activity.The research employed a quantitative approach by distributing online questionnaires to the randomurban community. Significantly, 170 respondents have responded to thequestions based on the sampling method applied for the random size of the population. The findings show that park attributes are derived fromthe aspects of attracting the urban community to public parks and influencing business activitythrough community participation. The urban community prefers to have addedprogram value as part of the park's business activity while also recognizing the value ofpreserving passive activities by not over-commercializing the park. Thefindings also show that repurposing a public park as a business district can be innovative, butit takes preparation and a suitable system from the park's management.