BUSINESS OWNER’S PERSPECTIVE ON STRATEGIC EXECUTION, TECHNOLOGICAL TRANSFORMATION, COMPETITIVENESS POTENTIAL, AND SERVICES LEVEL ON THE IMPLEMENTATION OF STRATEGIC IT ALIGNMENT

Abstract

Purpose of the study: This research aimed to determine the perspectives of business owners regarding strategic-execution, technological-transformation, competitiveness-potential, and service-level to the implementation of IT- strategic alignment in SME of Creative Industries Group in Palembang City. Methodology: Research design is causal research and uses primary data type, in the form of questionnaires and some are carried out also by direct interviews. Main Findings: This research, it could be concluded that partially only the Strategic-Execution variable and Competitiveness-Potential variable which affected the implementation of Strategic-IT Alignment. While the Strategic-Execution, Technological-Transformation, Competitiveness-Potential, and Service-Level had a significant effect simultaneously on the implementation of Strategic-IT Alignment. Applications of this study: The population for this research is SMEs in Palembang City which is registered in the Ministry of Cooperatives and SMEs. Novelty/Originality of this study: The results of the research support the first hypothesis that the Strategic-Execution variable has a positive and significant effect on the implementation of Strategic-IT Alignment.