Optimizing the Islamic school quality improvement through 7P concept

Abstract

Purpose of the study: The purpose of this study is to design and formulate the practice of optimization strategies performed by Islamic schools to improve school quality and customer satisfaction. Methodology: This study used field research method as the data obtained through interviews and direct observation. The object of the research is SMP Muhammadiyah Sinar Fajar Cawas and SMP Islam Terpadu Muhammadiyah An Najah Jatinom Klaten, Central Java, Indonesia Main Findings: The results of the study show that the optimization of quality improvement performed by two schools under study is a marketing mix strategy through 7P application: (1) product of a variety of programs; (2) price of school fees offered to parents; (3) places of both schools are strategic and accessible by public and private transportation; (4) promotion through printed, electronic, and social media; (5) people including educators and office staff are young and enthusiastic; (6) physical evidence of school buildings and student reports and; (7) process of teaching and learning in both schools have met national education standards. The seven concepts are very influential in improving and optimizing the progress and quality of schools. The most influential concept applications in SMP Muhammadiyah Sinar Fajar are product, price, place, and people. Meanwhile, product, price, place, and physical evidence are five major applied concepts carried out in SMP Islam Terpadu Muhammadiyah An Najah. Applications of this study: This research is expected to be applied in schools, universities, and the wider community that focuses on education issues and optimizing the quality of Islamic schools Novelty/Originality of this study: Therefore, the impacts of the seven concepts are the high public interest; young, enthusiastic, and high creativity teachers; a variety of programs; teachers who are admired by prospective students and parents and; professional and certified school principals.