SOCIOLOGICAL DIAGNOSTICS OF CROWDSOURCING TECHNOLOGY IN THE PRACTICE OF REGIONAL MANAGEMENT

Abstract

Purpose: The problem of introducing crowdsourcing technology into the practice of regional management is considered. The content aspect of crowdsourcing use at the regional level is analyzed. The basic elements of crowdsourcing potential are revealed. The article substantiates the possibility of a new technology of the interaction between the government and society – crowdsourcing on the basis of the results of a sociological survey of Russian and foreign experts. The article proposes a methodology for identifying and analyzing the technology of crowdsourcing, examines the main stages of the formation, and analyzes the implementation of crowdsourcing technology into the practice of regional management. Methodology: Based on the analysis of previous studies, the authors of the article formulated the definition of "crowdsourcing potential", which is understood as a system of interrelated elements that explains the main scientific approaches to improving social activity of the population, defines social objectives, methods and principles of management of crowdsourcing technology in regional governance. Result: Crowdsourcing technology in regional governance, moreover, is a communication, efficiently constructed and acting constantly, which means that several mandatory conditions must be met to ensure the communication process. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of Sociological Diagnostics of Crowdsourcing Technology in the Practice of Regional Management is presented in a comprehensive and complete manner.