FINANCIAL LITERACY AND ITS IMPACT ON THE INVESTMENT DECISIONS OF WORKING WOMEN

Abstract

Purpose of the study: The study was conducted with the main objective of knowing the financial literacy of women in Dharwad District Methodology: For the research conducted totally of 100 women were interviewed to know their financial ability and proficiency. The statistical tools used where factor analysis, T-Test and One-way Anova. Main Findings: We could find 30 percent of them were comfortable and found that the gray area was mutual fund investment and return of it. The significant investment avenues which were important and not concentrated were bank deposits and gold markets. They are careful during investments; they know very well about the risk involved in markets and the volatility. They keep financial goals, targets and achieve them successfully. The investment is spread across various portfolios to lower the risk by them Applications of this study: The study is very important to know the literacy of women in Dharwad District. Based on the study we can create awareness among the women to make them more ease in financial abilities and usage in financial products Novelty/Originality of this study: The study is unique and researchers or the common person can analysis as to how women think about financial avenues and what is their level of understanding about financial opportunities. Financial institutions can even drive interest in women investing in markets and advisors can make them invest in mutual funds or banking products.