IMPACT OF PAKISTAN TELEVISION’S INFOTAINMENT PROGRAM BAZM-E-TARIQ AZIZ ON YOUTH EDUCATION

Abstract

Purpose of the study: The present study analyses the impact of PTV infotainment and the educative program Bazm-e-Tariq Aziz (Neelam Gher) on moulding the behaviours of youth in Pakistan. The purpose and, major focus of the study is to measure and analyses the effect of the Television program on youth education in Pakistan. Methodology: Quantitative method was used in this study. In this regard, survey was conducted from the population having diverse demographics viz: gender, age group, and education etc. Main Findings: The findings of the study depict that the PTV program Bazm-e-Tariq Aziz (Neelam Gher) has imparted knowledge, awareness, and education to the young population of Pakistan. Application of this study: The study may be applied to examine the learning behaviour of youth through infotainment programs aired on Television. Novelty / originality of this study: Electronic media plays a significant role in the dissemination of knowledge and education. Since the inception of Pakistan Television (PTV) in the country, it has been widely watched by the public of all age groups particularly the youth of the country. PTV has aired many informative and infotainment programs but the program Bazm-e-Tariq Aziz (Neelam Gher) has played a special role in educating the masses through its diverse style and programming.