Author:
Farid Shamsudin Mohd,Mohd Ali Aeshah,Ab Wahid Rosni,Saidun Zulkifli
Abstract
Purpose: This study conducted to classify factors of fixed Higher Education Institution (HEI) characteristics influenced students' decision making to enroll at private HEI and social media application as an external factor exclusively in Malaysia phenomena. The main focus of this research was to determine the relationship between independent variables (academic programs, tuition fees, location, institution rankings, institution facilities, employment opportunities, social media application) influence dependent variable (decision making); and to determine the major factor that influence students' decision making to enroll at private HEI.
Methodology: The underpinning theory applied in this study was Theory Reason Action (TRA) for social media application, while Theory of Planned Behavior (TPB) applied for academic programs, tuition fees, location, institution rankings, institution facilities, and employment opportunities. Five hundred (500) questionnaires distributed at selected private HEI around Kuala Lumpur and Selangor. Respondent was an undergraduate student semester one the year 2018 only. Data were analyzed using SPSS version 24.
Results: Findings indicated result for direct effect revealed decision making were significant in the relationship between tuition fees, location, institution ranking, institution facilities, employment opportunities, and social media application thus hypothesis H2, H3, H4, H5, H6, and H7 accepted.
Implications: Therefore, the only academic program was insignificant with decision making thus hypothesis H1 rejected. While the major factor that influences students' decision making to enroll at Private HEI in rank number one was employment opportunities H6 (β = .301; p = .000 < .05). Thus, Results of direct effects indicated there is a relationship between employment opportunities and students’ decision making to enroll at private HEI.
Publisher
Maya Global Education Society
Subject
General Social Sciences,General Arts and Humanities
Reference52 articles.
1. Adedoyin, O. and E. Okere, 2017. The significance of the inclusion concept in the educational system as perceived by junior secondary school teachers: Implications for teacher training programmes in Botswana. Global Journal of Social Sciences Studies, 3(1): 13-28.
2. Ajzen, I., 2012. The theory of planned behavior. Handbook of Theories of Social Psychology, 1(1): 438–459.Available at: http://doi.org/10.4135/9781446249215.n22.
3. Alhawiti, M.M., and Y. Abdelhamid, 2017. A personalized e-learning framework. Journal of Education and e-Learning Research, 4(1): 15-21.
4. Alkhunaizan, A. and S. Love, 2013. An empirical study of the social Individual differences. European, Mediterranean & Middle Eastern Conference on Information Systems, 2013, pp: 1–8.
5. Ancheh, K.S.B., A. Krishan and O. Nurtjahja, 2007. Evaluative criteria for selection of private universities and colleges in Malaysia. Journal of International Management Studies, 2(1): 1-11.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献