ANALYSIS OF E-COMMERCE AND E-ENTREPRENEURSHIP CHALLENGES ON DIGITAL ECONOMIC DEVELOPMENT IN WEST SUMATRA IN SUPPORTING NATIONAL ECONOMIC GROWTH

Abstract

Purpose of study: This study aims to present empirical evidence about the analysis of e-entrepreneurship and e-commerce of digital economic development in West Sumatra in supporting national economic growth. Methodology: the hypothesis used in the statistical method of this study is to test the classical assumption and multiple regression tests and descriptive statistical analysis. Result: The results indicate that an increase in the number of E-entrepreneurship in Indonesia, especially in West Sumatra, provides a significant overall effect on national economic growth, the statistical result is 0.002% but the development of business people and the digital market developments haven't been significant because it is greater than alpha 5%. Application: In the digital era there are still many challenges faced, especially related to the absorption of skilled labor and can be supported e-entrepreneurship. Therefore, it is necessary to analyze the strength of e-entrepreneurship in the digital economy to increase income and encourage national economic growth. Novelty/Originality of this study: This research has never been studied before in West Sumatra and raises a developing theme of the technological advancements of the industrial revolution and the digital era that can enhance the economic growth of a region.