DONOR'S INTENTION ON THE CROWDFUNDINGAMONG UNIVERSITY STUDENTS: AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOUR

Abstract

Purpose of the study: The primary purpose of this study is to examine the antecedents of the intention to donate on the crowdfunding.  Methodology: The research design of this study is a quantitative technique. The data is primary data based on the survey to active university students in the City of Yogyakarta. The study examines 185 completed questionnaires and analyzes the relationship among variables by employing structural equation model.  Main Findings: Overall, the results support the Theory of Planned Behaviour (TPB). When other variables are is integrated into the TPB, the variables of past behavior and religiosity, but not moral norm, improve the prediction on the intention to donate significantly.  Applications of this study: In addition to the extension of the TPB, this study suggests that individuals, owner projects or charitable organizations should include past behavior and religiosity components in understanding donor behaviors. Novelty/Originality of this study: This study expands the Theory of Planned Behaviour by integrating additional factors that are considered to improve the explanatory power of the model.