SILK PRODUCTS AND MARKETING STRATEGY OF A WEAVING INDUSTRY IN ASSAM

Abstract

Purpose of the study: The present paper attempts to trace the development of the weaving industry in Sualkuchi in the Kamrup district of Assam and tries to understand the organizational structure of the Sualkuchi weaving Industry. The paper also tries to identify the avenues of silk products and their marketing. Methodology: In the present research work, an exploratory research design has been adopted. For the primary data, the respondents were selected using purposive sampling and were administered with an interview schedule. Secondary data are collected from Government reports, books, journals and so on. Main Findings: The products produced are mainly used for commercial purposes only. As the handloom industry of Sualkuchi is not thoroughly organized and marketing agencies are diverse, the majority of the weavers rely on middlemen to sell their finished products. A sense of professionalism among the weavers and artisans, creation of facilities for easy and quick marketing of hand-woven products is necessary. The unusual sudden price rise in yarn brings untold misery to the industry in the area as production is against advance orders at a predetermined price. There is a need to innovate designs to capture the global market. Applications: This research work can be used by students, academicians, policymakers and also government agencies for the upliftment and development of small scale industries. Novelty/Originality: The study provides new insight into the problem which might help in formulating policies and programs for the development of this industry, which is technically not always possible. Sociological insights must be made to the existing program for development.