ADVERSITY QUOTIENT IN IMPROVING MILLENNIAL GENERATION SALESPEOPLE'S PERFORMANCE IN THE INDUSTRIAL REVOLUTION 4.0

Abstract

Purpose of the study: The paper aims to address the knowledge gap in understanding the relationship between AQ and the performance of millennial generation salespeople. Methodology: This study uses a qualitative approach in a systematic review. This is used to synthesize(summarizing) qualitative descriptive research results. Main Findings: The findings indicate that there is a positive relationship between adversity quotient on the performance of millennial generation salespeople. Applications of this study: The study shows the importance of companies adopting AQ for millennial generation salespeople by training salespeople, especially in guiding them, to provide flexible space to make decisions, and explore their capabilities in the field of technology in achieving performance targets set by the company. Novelty/Originality of this study: The results contribute to the literature by providing main factors of adversity quotient to achieve the performance of millennial generation salespeople on Industrial Revolution 4.0.