DETERMINING THE INFRASTRUCTURE AND CREATING THE NEED TO ESTABLISH MOBILE PAYMENT IN IRAN

Abstract

Purpose of the study: The purpose of this study was to explain the infrastructure and the need to establish a mobile payment in Iran in the form of a phenomenological study. Methodology: In this study, experts active in the first mobile organization in Tehran have been selected as the statistical population of the study. In this study, sampling was continued until the research structures reached the data saturation level. So that newer interviews did not add a new variable to the previous variables. This saturation is achieved in the fifteenth interview. However, to ensure the expressed saturation, four more interviews were conducted and the number of sample members reached 19 of these people. To improve the validity and reliability of the research, all interviews were recorded with the knowledge of the participants, and key points were reviewed to extract. After announcing the agreement, an interview was held with the focus on perception, perception, and desired indicators for an infrastructure model and the need to establish a mobile payment in Iran. Results: According to the findings, two models were presented to explain the need for mobile payment deployment in Iran with three main factors of deployment strategies, technical strategies, and management-marketing strategies, and a model to explain mobile payment deployment infrastructure in Iran with four main cost factors. Infrastructure, management infrastructure, hardware infrastructure, and software infrastructure were designed and developed. Applications of this study: Finally, it was suggested that by modeling the models presented in this study at the level of national strategies, it is possible to provide the grounds for the establishment of mobile payment in Iran. The novelty of the study: The novelty of this research is the establishment of mobile payment in Iran in the form of phenomenology.