PRAGMATICS OF SPEECH STYLE IN BUSINESS COMMUNICATION AS A TOOL FOR DEVELOPMENT OF MODERN BUSINESS LINGUISTICS

Abstract

Purpose of the study: The study aims to identify, describe, systematize, and compare linguistic means expressing communicative and pragmatic meaning in determining their composition, semantics, and functions in the genres of law, order, and international agreement. The development of linguistic thought is characterized by an increasing interest in the functioning of linguistic units in speech, increased attention to the human factor in the language. Methodology: A communicative-pragmatic approach described the transition from the study of genres as functional and stylistic types of text to their study as special expressions inherent in a certain area of communication. The authors used models of the relationship between linguistic units and their various associations with extra-linguistic situations of communication in a certain sphere of human activity. Main Findings: The authors showed specifics of the representation of the value of the address in an official speech, establishes a repertoire of language means that realize the meaning of address in prescription genres, determines the dependence of the choice of the lexico-grammatical form of means of express the essence of addressing, forms the speech structure of styles. Applications of this study: The work defines the specifics of the conditions of communication in the business sphere; revealed the communicative specificity of stereotyped role manifestations and speech behavior in terms of the functioning of oral and written genres, characteristic for speech communication in the professional sphere. The classification of speech genres is proposed primarily for the business area. Novelty/Originality of this study: The novelty is determined by the object of research and the enterprise's attempt to make a comprehensive description of the genres of speech communication in business from the position of communicative-pragmatic approach. The communicative-pragmatic method in modern linguistics has updated the research of the specifics of speech communication and language support of speech communication in various spheres of human activity.