Social Media Micro-enterprise: Utilizing Social Media Influencers, Marketing Contents and Viral Marketing Campaigns to Increase Customer Engagement

Author:

Erwin Erwin,Suade Yuyun Karystin Meilisa,Alam Nur

Publisher

Atlantis Press SARL

Reference48 articles.

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4. Business Insider, 2020, https://www.businessinsider.com/influencer-marketing-report.

5. Lee PY, Koseoglu MA, Qi L, Liu EC, King B. The sway of influencer marketing: Evidence from a restaurant group. International Journal of Hospitality Management. 2021 Sep 1;98:103022.

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