Behind the Viral of BTS Meal on Twitter: The Role of Fans Base Community in Promoting BTSmeal

Author:

Futuwwah Ali Imaduddin,Ramadhan Obryan,Senoaji Fauzi,Mochklas Mochamad

Publisher

Atlantis Press SARL

Reference11 articles.

1. Twitter. Celebrating 10 years of #KpopTwitter. 2020. access at https://blog.twitter.com/en_sea/topics/events/2020/celebrating-10-years-of-kpop-twitter.

2. BBC. McDonald’s BTS meals: Indonesia branches forced to shut due to high orders. 2021. Access at https://www.bbc.com/news/world-asia-57426198

3. Singer, N. G., & Hidayat, Z. Influencing Factors in Fans’ Consumer Behavior: BTS Meal Distribution in Indonesia. Journal of Distribution Science, 19(9), 113-123. 2021.

4. Elizabeth Shim. McDonald’s BTS meals in Indonesia lead to surge in orders. 2021. https://www.upi.com/Top_News/World-News/2021/06/10/Indonesia-BTS-McDonalds-meals-order-surge/1491623336466/

5. Nur Janti. Indonesian BTS ‘army’ initiate fundraising for gojek drivers, goes viral with generous tips. 2021. https://www.thejakartapost.com/life/2021/06/10/indonesian-bts-army-initiate-fundraising-for-gojek-drivers-goes-viral-with-generous-tips.html

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