AESPA: The Digital Music Era and Its Impact on Generation Z
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Published:2023
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Volume:
Page:908-915
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ISSN:
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Container-title:Proceedings of the 2nd International Conference on Education, Language and Art (ICELA 2022)
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language:
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Publisher
Atlantis Press SARL
Reference10 articles.
1. Munsch, A. (2021). Millennial and Generation Z digital marketing communication and advertising effectiveness: A qualitative exploration. Journal of Global Scholars of Marketing Science, 31(1), 10-29.
2. Southgate, D. (2017). The emergence of Generation Z and its impact in advertising: Long-term implications for media planning and creative development. Journal of Advertising Research, 57(2), 227-235.
3. Bassiouni, D. H., & Hackley, C. (2014). ‘Generation Z'children's adaptation to digital consumer culture: A critical literature review. Journal of Customer Behaviour, 13(2), 113-133.
4. Seemiller, C., & Grace, M. (2016). Generation Z goes to college. John Wiley & Sons.
5. Prensky, M. R. (2010). Teaching digital natives: Partnering for real learning. Corwin Press.
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