The Application of Utility Theory in the Making-decision of Marketing Risk Management-Reference-Cited by-同舟云学术

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The Application of Utility Theory in the Making-decision of Marketing Risk Management

Published:2019 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2018)
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Author:

Shi Gonglong,Wang Qian

Publisher

Atlantis Press

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Utility Function's Influence on Insurance Policy Customer Choices;East African Finance Journal;2024-06-29

2. The Von Neumann–Morgenstern Curve and Bank Capital Adequacy Penalties—An Empirical Analysis;Economies;2024-06-13

3. Determinants of market participation for small scale broiler farmers in Leribe District of Lesotho;International Journal of Research in Business and Social Science (2147- 4478);2024-06-11

4. Stakeholder Vision: Empowering Project Managers with Software Tools for Success;2024 18th International Conference on Ubiquitous Information Management and Communication (IMCOM);2024-01-03

5. Construction of Enterprise Marketing Decisions Model Based on Decision Tree Algorithm;2023 International Conference on Electronics and Devices, Computational Science (ICEDCS);2023-09-22

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