1. He, Y. (2021). Perfect Diary: Internet business model innovation, 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT).
2. Duralia. O. (2018). Integrated Marketing Communication and Its Impact on Consumer Behavior. Studies in Business and Economics, 13(2), 92-102.
3. Wang, M. (2021). Internet marketing and customer loyalty: Perfect Diary, as an example, Repositório do Iscte.
4. Hallanan, L. September 29, 2019, Fictional Influencer “Xiao Wanzi” is Perfect Diary’s Secret to Success Jing Daily, https://jingdaily.com/fictional-influencer-xiao-wanzi-is-perfect-diarys-secret-to-success/.
5. Wang, Y. (2019). Enterprise Network Integration Marketing Strategy from the Perspective of 4I Principles in the Network Age —Taking Sulwhasoo's Network Integration Marketing Practice as an Example, 35(3), Journal of Cangzhou Teachers’ College.