1. Dobbs, M. E. (2014). Guidelines for applying Porter’s five forces framework: A set of industry analysis templates. Competitiveness Review, 24(1), 32-45.
2. Corporate Finance Institute Team. (2017). Product Diversification - Learn about the Strategies of Diversification. Retrieved July 1, 2022, from https://corporatefinanceinstitute.com/resources/knowledge/strategy/product-diversification/
3. Hakala, U., Svensson, J., & Vincze, Z. (2012). Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis. Journal of Product & Brand Management, 21(6), 439-451.
4. National Business Daily. (2022, March). Insta360 is expected to become a “light of domestic products” with a revenue of more than 1.2 billion in 2021, and a leader in the VR panoramic camera industry. [Baidu.com]. Retrieved July 1, 2022, from https://mbd.baidu.com/newspage/data/landingshare?context=%7B%22nid%22%3A%22news_10276141531424912218%22%7D&isBdboxFrom=1&pageType=1&rs=2276058719&ruk=Ls4MYjggMQ_eAJ0gQgK0Ug&urlext=%7B%22cuid%22%3A%22YaH780OqBalKi-850uStugu5vugSuHuP0uHwa_advugZifqg82Ktgf2WR55tSa7_ttmA%22%7D
5. (2022). It is the right time for domestic goods to go to sea! Shenzhen sales has become the top 1 in the world in 7 years! [Baidu.com]. Retrieved July 1, 2022 from https://mbd.baidu.com/newspage/data/landingshare?context=%7B%22nid%22%3A%22news_10276141531424912218%22%7D&isBdboxFrom=1&pageType=1&rs=2276058719&ruk=Ls4MYjggMQ_eAJ0gQgK0Ug&urlext=%7B%22cuid%22%3A%22YaH780OqBalKi-850uStugu5vugSuHuP0uHwa_advugZifqg82Ktgf2WR55tSa7_ttmA%22%7D.