Research on the Formation Mechanism and Promotion of Brand Loyalty in Tourism Destinations-Reference-Cited by-同舟云学术

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Research on the Formation Mechanism and Promotion of Brand Loyalty in Tourism Destinations

Published:2022-12-29 Issue: Volume: Page:147-168
ISSN:
Container-title:Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
language:
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Author:

Xu Liping,Yang Sen

Publisher

Atlantis Press International BV

Reference66 articles.

1. Morgan N, Pritchard A (2002) Contextualizing destination branding. In: Morgan N, Pritchard A, Pride R (Eds), Destination Branding, p. 10e41. Butterworth-Heinemann, Oxford

2. Boo S, Busser J, Baloglu S (2009) Amodelofcustomer-based brand equity and its application to multiple destinations. Tour Manag 30(2):219–231

3. Baloglu S, Erickson RE (1998) Destination loyalty and switching behavior of travellers: a Markov analysis. Tour Anal 2(2):119–127

4. Baloglu S (2001) Image variations of Turkey by familiarity index: informational and experiential dimensions. Tour Manag 22(2):127–134

5. Baloglu S (2002) Dimensions of customer loyalty: separating friends from well wishers. Cornell Hotel Restaur Adm Q 43(1):47–59

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