Implementation of SOR Framework on Omnishoppers’ Loyalty from Channel Integration Quality Perspective

Author:

Adhiana Tigar Putri,Piranti Milena Novita,Prakoso Indro

Publisher

Atlantis Press International BV

Reference25 articles.

1. S. Nurhaliza, “Transaksi E-Commerce Meroket, BI Sebut Proyeksi Capai Rp395 T Tahun Ini,” 2021. https://www.idxchannel.com/market-news/transaksi-e-commerce-meroket-bi-sebut-proyeksi-capai-rp395-t-tahun-ini (accessed Sep. 24, 2021).

2. Y. Prasidya, “Retailers embrace consumers’ shift to online channels,” The Jakarta Post, 2020. https://www.thejakartapost.com/news/2020/08/14/retailers-embrace-consumers-shift-to-online-channels.html. (accessed Apr. 07, 2021).

3. E. Haile and M. Björk, “Integrate … Then They Might Be All Yours A Research on How Omnichannel Retailing Could Affect Customers Brand Loyalty,” p. 50, 2019.

4. Tualage and R. E. Christie, Hubungan Antara Kualitas Pelayanan Dengan Loyalitas Pelanggan Pengguna Transportasi Online Go- Jek Di Yogyakarta. Yogyakarta: Universitas Mercu Buana Yogyakarta, 2019.

5. M. Zhang, C. Ren, G. A. Wang, and Z. He, “The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment,” Electron. Commer. Res. Appl., vol. 28, pp. 181– 193, 2018, https://doi.org/10.1016/j.elerap.2018.02.002.

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