Consumer’s Purchase Intention Towards Organic Products: How Social Media Advertising Exposure Frequency Influences Consumer Purchase Decision in the Organic Food Industry-Reference-Cited by-同舟云学术

Consumer’s Purchase Intention Towards Organic Products: How Social Media Advertising Exposure Frequency Influences Consumer Purchase Decision in the Organic Food Industry

Published:2023-09-26 Issue: Volume: Page:71-77
ISSN:2731-7854
Container-title:Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
language:
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Author:

Li Zijian

Publisher

Atlantis Press International BV

Reference21 articles.

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2. Alalwan, Ali, Nripendra Rana, Yogesh Dwivedi, and Raed Algharabat. 2017. Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics 34: 1177–90. [CrossRef]

3. Gunelius, S. (2011). 30-minute social media marketing: Step by step techniques to spread the words about your business. USA: McGraw-Hill.

4. Ismail, Ahmed, Nguyen Bang, and T. C. Melewar. 2018. Impact of perceived social media marketing activities on brand and value consciousness: Roles of usage, materialism and conspicuous consumption. International Journal of Internet Marketing and Advertising 12: 233–54. [CrossRef]

5. Althuwaini S. The Effect of Social Media Activities on Brand Loyalty for Banks: The Role of Brand Trust. Administrative Sciences (2076-3387) [Internet]. 2022 Dec [cited 2023 Feb 1]; 12(4): 148. Available from: https://search-ebscohost-com.ez.xjtlu.edu.cn/login.aspx?direct=true&db=bsu&AN=160941426&site=eds-live&scope=site