The Fan Community of Korean Celebrities in Peru, as an Advertising Tool to Promote Various Brands, BTS Case

Author:

Gargate Solis Mishelle NayshaORCID,Mezarina Castilla Melina HaydeeORCID

Publisher

Atlantis Press International BV

Reference33 articles.

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2. Kang, J,. Jina, K., Yang, M., Park, E., Minsam, K,. Munyoung, L., & Jiyoung, H. (2021). Behind the scenes of K-pop fandom: unveiling K-pop fandom collaboration network. Quality & Quantity, 55, 2073-2092. https://doi.org/10.1007/s11135-021-01189-5

3. Park, J.-S. (2021). Brand Korea: The Rise of K-Beauty and the Globalization of South Korean Culture. Rutgers University Press.

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5. Aliano, N. (2018). “Indio was a shaper, a savior for us” Music, people and individualization in the popular world. The case of a rock fan. Cuadernos De antropología Social, (47), 55–74. http://revistascientificas.filo.uba.ar/index.php/CAS/article/view/2634

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