Research on the Influence of Customer Perceived Value on FMCG E-WOM Communication
Author:
Funder
AEIC Academic Exchange Information Centre
Publisher
Atlantis Press International BV
Reference12 articles.
1. Hussain, Safdar, Xi Song, and Ben Niu. “Consumers’ Motivational Involvement in EWOM for Information Adoption: The Mediating Role of Organizational Motives.”, Frontiers in Psychology 10(2020).https://doi.org/10.3389/fpsyg.2019.03055.
2. S. Iyengar, D. Biba, and S. Aher, “Impact of COVID-19 on Consumer Behaviour in Regards to FMCG”, IJRAMT 3, no. 5(2022): 131–135.
3. Woodruff, Robert. “Customer Value: The next Source for Competitive Advantage.”, Journal of the Academy of Marketing Science 25, no. 2 (1997): 139–53.
4. Gupta, Pranjal, and Judy Harris. “How E-Wom Recommendations Influence Product Consideration and Quality of Choice: A Motivation to Process Information Perspective.”, Journal of Business Research 63, no. 9-10 (2010): 1041–49.
5. Chen, Lihong, Kexin Qie, Hafeezullah Memon, and Hanur Meku Yesuf. “The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects.”, Sustainability 13, no. 8 (2021): 4238. https://doi.org/10.3390/su13084238.
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