Marketing Strategies Based on Machine Learning Approaches

Author:

Yin Yuanzheng

Publisher

Atlantis Press International BV

Reference19 articles.

1. Afroz Chakure. “Random Forest Classification and its implementation in Python.” [Online]. Available: https://medium.com/swlh/random-forest-classification-and-its-implementation-d5d840dbead0 [Accessed:6-Jul-2019].

2. Awad, Tamer A. “Environmental segmentation alternatives: buyers’ profiles and implications.” Journal of Islamic Marketing (2011).

3. Aggarwal, Charu C. Recommender systems. Vol. 1. Cham: Springer International Publishing, 2016.

4. Breese, John S., David Heckerman, and Carl Kadie. “Empirical analysis of predictive algorithms for collaborative filtering.” arXiv preprint arXiv:1301.7363 (2013).

5. France, Stephen L., and Sanjoy Ghose. “An analysis and visualization methodology for identifying and testing market structure.” Marketing Science 35.1 (2016): 182–197.

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