Research on Precision Marketing of Tourist Attractions Based on Big Data Technology: E-commerce Perspective

Author:

Zhouyin ,Mengdie Huang,Yuhang Wan

Funder

AEIC Academic Exchange Information Centre

Publisher

Atlantis Press International BV

Reference22 articles.

1. Chai H (2008) Research on the application of precision marketing in tourism e-commerce. J Commer Econ 07:27–28

2. Chen H, Yang X, Luo Z (2022) Research status and trend of big data technology based on bibliometrics. Ind Sci Tribune 21(02):57–58

3. Chen J, Huang S, Liu Y (2020) Operations management in the digitization era: from empowering to enabling. Manag World 36(02):117–128+222

4. Chen X, Zhang Z, Hu X, Huang Z, Lyu L (2018) Characteristics of tourists flow in scenic spots based on Weibo check-in big data: a case study of Zhongshan scenic spot in Nanjing City. Econ Geogr 38(09):206–214

5. Feng Y (2015) Research on WeChat marketing model of tourism areas in we media era. (Master), Huaqiao University, Fujian

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