The Effects of Social Media Marketing and Experiential Marketing on Repurchase Intention with Brand Trust on Full-Service Airline-Reference-Cited by-同舟云学术

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The Effects of Social Media Marketing and Experiential Marketing on Repurchase Intention with Brand Trust on Full-Service Airline

Published:2023-09-29 Issue: Volume: Page:700-709
ISSN:2731-7854
Container-title:Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
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Author:

Lasputra Geraldi Petra,Pujangkoro Sugih Arto^ORCID,Sembiring Beby Karina Fauzeea^ORCID

Publisher

Atlantis Press International BV

Reference11 articles.

1. Direktorat Jenderal Kependudukan dan Pencatatan Sipil. 273 Juta Penduduk Indonesia Terupdate Versi Kemendagri. dukcapil.kemendagri.go.id (2021). Available at: https://dukcapil.kemendagri.go.id/.

2. DataReportal. Laporan Digital Indonesia 2017, 2018, 2019, 2020 dan 2021. datareportal.com (2022). Available at: https://datareportal.com/reports/digital-2021-indonesia.

3. Schmitt, B. H. Experiential Marketing. J. Mark. Manag. 15, 53–67 (1999).

4. Fahlevi, M. Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in Indonesia. in IOP Conference Series: Earth and Environmental Science (2021).

5. As’ad, H. A.-R. & Alhadid., A. Y. The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan. Rev. Integr. Bus. Econ. Res. 3, 334–345 (2014).

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