Gender Ideology and Company Performance Measure

Abstract

AbstractThis study aims to analyze the role of the company’s leader in arranging the non-financial measures using gender ideology. This study uses a qualitative approach to understand better the role of top management of the company in the way they set up the performance measures, especially non-financial measures. This study applied the interview method and document analysis in collecting the data. There were nine respondents from two companies participated in this study. The respondents include top management, middle management, and company staff. The results show that gender ideology influences the style of a company’s leader in the way they design and apply the non-financial measures to their company.