The Change of a Poor Paradigm to a Rich Paradigm Through the NU Coin Movement Process

Abstract

AbstractPoverty is a problem in many countries worldwide. Poverty can be in the form of poor wealth or mental poverty. This study aims to explain changing the poor paradigm to the rich through the NU Coin movement carried out by the amil zakat and infaq institutions of Nahdlatul Ulama. Community movement phenomenon that collects coins or money worth IDR 500 to IDR 1,000 and even more can be followed by a massive community at all levels. A very small value of money becomes unique, and if it is collected many times, it will become a very large financial strength. Massive community involvement in the coin movement can have an impact on changing the behavior of the community itself. A qualitative research approach with phenomenological methods was used in this study. The implementation of coin fundraising conducted by the Nahdlatul Ulama organization in Tulungagung Regency has become a case to be studied, which impacts changing the behavior of people who have a poor paradigm. The NU Coin movement can shift from a poor paradigm to a rich paradigm. The impact of this research reveals that poverty is a paradigm that can be changed so that groups of people who used to feel poor then turn into prosperous because they can give something even though it is small. This paradigm change can be used as social capital to solve various social problems.