Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective-Reference-Cited by-同舟云学术

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Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective

Published:2022-12-15 Issue: Volume: Page:509-523
ISSN:
Container-title:Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)
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Author:

Chen Jiayi,Wang Hongmei,Wang Mingnan

Publisher

Atlantis Press International BV

Reference49 articles.

1. Allison. SINGLES’ DAY 2019: Record breaking sales and a Glance at the Future of E-commerce in China. Daxue Consulting [Online], November 20, 2019. Available online: https://daxueconsulting.com/singles-day-2019.

2. LTL School. Singles' Day in China Mindblowing Numbers, But What Is It? Available online: https://ltl-school.com/singles-day-china.

3. Luo, H.; Cheng, S.; Zhou, W.; Song, W.; Yu, S.; Lin, X. Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions. JTAER 2021, 16, 2386–2404.

4. Shen, Z.M.; Sun, Y. Strengthening supply chain resilience during COVID ‐19: A case study of JD .com. Jrnl of Ops Management 2021.

5. Brindley, C.; Oxborrow, L. Aligning the sustainable supply chain to green marketing needs: A case study. Industrial Marketing Management 2014, 43, 45–55.

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